During Breakfast Week, from 10–14 November 2025, pupils will enjoy a healthy breakfast together in the classroom. This is the perfect opportunity to discover new, healthy eating habits. The table will feature a variety of products from the Wheel of Five, allowing children not only to learn but also to be inspired by their classmates (because seeing others eat encourages you to eat too!).
The initiative therefore brings educational materials and a healthy breakfast—including vegetables, fruit, wholegrain products and semi-skimmed dairy products—together at one table. The National School Breakfast is an educational initiative through which not only children, but also parents/carers and teachers, receive the message about the importance of a healthy start to the day.
Why?
A healthy breakfast is important not only for getting enough energy and nutrients, but also for starting the day with energy and being able to concentrate and learn at school. Having breakfast may seem perfectly ordinary. Yet around 72,000 children do not eat breakfast every day, and breakfast could often be healthier. This can be achieved by choosing healthier breakfast products and eating mindfully, at the table and without the distraction of TVs and smartphones. Encouraging healthy breakfast habits benefits children’s wellbeing and health and helps them make more conscious choices later in life.
Strong support
Every year, the National School Breakfast can count on broad support from a range of partners. Product partners help make the National School Breakfast possible by contributing their products free of charge. In addition, the National School Breakfast is supported by social partners such as the Netherlands Nutrition Centre, the Dutch Digestive Foundation, the Dutch Coeliac Association, JOGG and Healthy School.
For more information: www.schoolontbijt.nl
Opening photo credit: Twycer.