From hamburgers and chocolate to pre-workout supplements and energy drinks – young people are bombarded with advertisements for unhealthy food and drinks every day, especially via social media. Research by Centerdata shows that young people often do not realise that they are looking at advertisements. Stricter legislation on marketing unhealthy products aimed at children and young people is therefore important. But more is needed. That is why JOGG is working with influencers and other parties from the creative industry to make young people’s online environment healthier.
Recognising pitfalls in online temptations
One of the ideas that emerged from this collaboration was a teaching method to make young people more resilient to the influence of online temptations. Together with Young Impact, JOGG therefore developed the #OntduikdeFuik teaching method for secondary schools and vocational education. The teaching method helps young people become aware of algorithms, enabling them to avoid the ‘funnel’. The new lesson module was recently officially launched at Maris College in The Hague by the module’s host and JOGG ambassador Juvat Westendorp.
Young people’s online environment needs to become healthier
The collaboration with influencers and the creative industry also produced more ideas, such as establishing a healthy business club, developing alternative business models, and creating a quality mark and an award for good examples. JOGG continues to engage in discussions to further develop these ideas together, so that the online environment for young people becomes increasingly healthier.
The new lesson module is suitable for secondary education and vocational education. Teachers can download the teaching method free of charge or request a guest lesson via Young Impact. For more information and the lesson module, visit youngimpact.nl.
Photo caption: JOGG ambassador Juvat Westendorp and students from Maris College during the launch of the #OntduikdeFuik lesson module.