Young children find their way around the ‘digital world’ at lightning speed. They can quickly swipe to their favourite video or app on a tablet or smartphone. Children get a lot of pleasure from this, and for parents it occasionally provides a moment for themselves. But toddlers and preschoolers are still too young to handle it wisely, and guidance from parents and caregivers is needed.

Did you know that watching a video together or playing an online game together can actually teach a child something? And that alternating this with other activities, such as playing outdoors, is important? There is more to a child’s media use than you might see at first glance as a parent. It is part of the upbringing. By enjoying media together, children can make full use of the opportunities offered by media while the risks remain limited. That is why the theme of the 2021 Media Ukkie Days is: I see, I see what you don’t see.

During the Media Ukkie Days from 26 March to 2 April 2021, attention is drawn to media literacy in the upbringing of children aged 0 to 6. During this campaign, parents and caregivers of young children receive tips on how to get started with media use within the family. We answer questions such as: how can a family enjoy media together? Which content is best suited to your child? How can you safely guide your child on a tablet? And how can you ensure the right balance between moments with and without media?

Free webinar on 31 March

During the Media Ukkie Days, there will be a free webinar on 31 March from 8 to 9 p.m., ‘I see, I see what you don’t see’. During this webinar, Denise Bontje from Mediasmarties.nl will introduce parents to the media on offer for young children. Which media are available? What should parents pay attention to, and which media fit into a healthy media menu for young children? How can you ensure the necessary balance? The webinar gives parents practical tips for putting together a healthy media menu for young children.

What is Netwerk Mediawijsheid?

Netwerk Mediawijsheid consists of more than one thousand organisations committed to media literacy. These include libraries, cultural institutions, media coaches, educational material developers, educational publishers, research institutes, ICT companies, media producers and platforms, educational institutions, and health and welfare organisations.

Netwerk Mediawijsheid was established as a programme in 2008 at the initiative of the Ministry of Education, Culture and Science. With the network as its organisational structure, important media literacy issues can be addressed more easily, quickly and creatively. The strength of the network lies in sharing knowledge and collaboration.

Netwerk Mediawijsheid is managed by five organisations from the network: