Through their own experience, Jelle and Mels discovered that gaming is fun, but that playing outside offline and without WiFi can also be really cool.
No Game Challenge
Following the successful campaign, Jantje Beton and the brothers are calling on all parents and children in the Netherlands to take on this challenge during the summer holidays. Can you and your family go an entire holiday without your tablet? Sign up and receive new play tips for 4 weeks to enjoy playing outside together with your children as a team! Sign up now at www.jantjebeton.nl/nogamechallenge.
Research results
In 2019, Jantje Beton commissioned Kantar Public to conduct a study among 12,000 parents with children aged 4 to 14. The response rate was 52%, or 6,194 parents. The study showed that no fewer than 300,000 children (15% of all children) NEVER play outside at all! In addition, parents indicated that, alongside the preference for digital play options (50%), the fact that there are no other children to play with (35%) is a barrier to playing outside. Jantje Beton is happy to provide help and inspiration and is therefore joining forces with the brothers in the new campaign.
The Jantje Beton Play Movement
To ensure that this does not remain a one-off campaign, Jantje Beton is also launching a new platform with even more fantastic play tips, interesting play facts and cool play stories! The website is specifically intended for (grand)parents with children between 0 and 12 years old. Are you curious about how playing outside benefits your child? Are you looking for inspiration on how other mothers deal with getting dirty while playing? Or do you mainly want to know how children view gaming versus playing outside? Then take a quick look at www.speelbeweging.nl.